Budweiser released a 9/11 commercial at the XXXVI Superbowl, just months after the tragedy happened, but most people missed it because it only aired once.
The rare 9/11 commercial that is less than a minute long is very simple, yet very touching. The commercial features Budweiser’s very own clydesdale horses. Budweiser is actually known for not only beer but for their clydesdales, as their website states:
Clydesdales are more than the symbol of Budweiser beer; they are the living embodiment of America’s great industrial spirit.
IJR| Anheuser-Busch had to go through a lot of trouble to get the commercial made, too. The company had to get approval from then-New York City Mayor Rudy Giuliani and members of Congress in order to get the famous Budweiser Clydesdales to ride through New York for the iconic ad.
Bob Lachky, former executive vice president of Anheuser-Busch Global Creative, recalled shooting the tribute years ago:
“We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing…just amazing.”
Today, on the 16th anniversary of the deadly 9/11 terror attacks, it’s worth seeing this video again. Watch below:
This is one commercial that was brilliant, touching, and poignant. Yet it was one commercial we all wish would have never been necessary to produce. It brought back tears remembering that day as we sat silently for an additional minute of silence following its somber ending.
We will never forget…
We can never forget the lives that were lost and the families who were forever impacted by that one day. We can never forget all of the people of America who united to save the lives of many in the debris of that tragic day. We can never forget how we let something so horrible happen. We must learn from history, not erase it, so that we can do better going forward.