Have you heard of that saying there is no such thing as bad press? Ha… think again.
However the CEO who established a clothing institution is having second thoughts about that aphorism. Scott Jordan, who is in transit of the privately held Scottevest, a business that manufactures clothing to hold electronic accessories and devices, seemingly needs customers for his items.
— THESharkTankBlog (@SharkTankBlogr) June 25, 2015
Although he reportedly posted to social media on Facebook that some customers are more deserving than others. Scott Jordan described on his Facebook page he “thought” a great deal of his customers were “f**king idiots.” But not just his customers, just the ones who enjoy watching Fox News.
According to ijr:
The post is longer on his Facebook page, but not before someone got a screenshot of it:
— Based American (@annastrong1776) January 17, 2018
The Gateway Pundit ran the full post. It reads:
“I love meeting new people who recognize me and my company from all of our television commercials. I am on a ski lift and the following exchange just happened and happens often.
I ask, “what network they saw me? (sic)”
Invariably people say FOXNews. (sic)
I laugh to myself and tell them we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks.
The look on their face at that time is priceless. I am not kidding you.
I get to tell them they are f**king idiots while getting rich off them.”
The post may be gone, but angry people took to other posts on his Facebook page to spout off:
Jake Jablonsky appears to think it’s a bad idea to insult your customers:
Toby Norton was to the point:
There were more, but you get the idea. People were put off by the Ketchum, Idaho,-based company founder’s dismissive attitude.
In addition to dismissing his most successful customer pool, the self-described “Trump hater” also touts his appearance on “Shark Tank” five years ago, in which he fired two of the sharks looking for a deal:
Credit: Independent Journal Review/YouTube
Independent Journal Review reached out to Jordan via Facebook and also at his company. We did not hear back from him personally before publication, but Scottevest Director of Communications Luke Lappala emailed IJR:
The recent offensive and inexcusable social media post by Scott Jordan does not reflect the views of SCOTTeVEST. In 2017, Mr. Jordan stepped down from the management of SCOTTeVEST and he is not involved in our daily operations.
We are extremely sorry for his unacceptable comments. Mr. Jordan’s post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people.
We strongly disagree with the views expressed by Mr. Jordan.
Lappala added that Jordan retains the title of CEO, but he does not oversee the day-to-day operations of the company.